Marketing Management

Marketing is one of the most important parts of business today. Business marketing provides professionals with a number of employment opportunities, each requiring different tasks and skills.

Marketing management is very specific tasks which need the expertise. Those who enter marketing management course will be required to understand the customers’ world and the factors that make products or services meet the right target. In additional they must also have a broader understanding of marketing functions, techniques, and technologies. They also need to be able to control the consumer market in order to sell products and achieve higher success.

Duration: 2-day sessions

Key Objectives:

• Understand marketing management framework
  
• Focus on marketing management best practices,
  tools and models to implement an effective
  marketing system
  
  
• Develop marketing strategies to build and sustain
  a competitive market advantage
  
  
• Provide a practical framework for planning and
  controlling of marketing communication

Agenda:

Module 1: Marketing Management Principles
Module 2: Traditional Marketing VS Modern Marketing
Module 3: Marketing Mix Concept
Module 4: Brand Management Strategy
Module 5: Develop and Review on Strategies and Action Planning

Topic Addressed:

• Focus on development, implementation and control of
  marketing strategies needed to attain and sustain a
  competitive market advantage
  
  
• Understand customers to create value - understanding
  the psychological aspects of buyer behavior and how
  clients make buying decisions and interpret advertising
  and sales messages
  
  
• Manage the brand, the elements of the marketing-mix
  product policy, channels of distribution, communication,
  and pricing to satisfy customer needs profitably

Primary Results:

Participants will discover what marketing is, how to segment your marketplace, set marketing objectives and marketing strategies, learn how marketing communications works, marketing tips, brand management, gain a sample marketing plan template and much more on this marketing in practice training workshop.